about | AURA
Released in 2023, aura linen was founded by two like-minded women from Ternopil who wanted to challenge the norms of modern consumer society. Their linen brand offers several models of clothes that are easily combined with each other. Thus, a mobile wardrobe is offered, in which a small number of elements is balanced by their interchangeability.
The clothes are made by hand from linen that has undergone a special softening treatment, the cut is suitable for any figure, the sales model is built at a fair price, and the assortment of the line is updated only once a year.
In order to stand out among competitors, it was decided in the logo to move away from the banal images of a flax flower, the image of a girl or a simple font. Instead, I turned to historical sources. There we can see how linen is closely intertwined with the life of the ancient Egyptians. An interesting fact is that samples of linen fabrics were found by archaeologists even in the tombs of Egyptian pharaohs. It was linen bandages that were used by the ancient Egyptians during mummification.
